The Brooklyn Nets logo
“It looks like a Bentley.” That’s what my co-worker said when I asked her what she thought about the new Brooklyn Nets logo. Keeping that in mind it’s not that hard to imagine that Jay-Z created the new logo then. It’s just natural - hip hop, basketball, and expensive luxury cars just go hand-in-hand nowadays.
Jay-Z is a master at branding. I’m pretty sure he knew that the new logo was evoking Bentley when he created it. This way, regardless of how the team does, you’ll always have a sense that they’re a quality team because of the subliminal advertising of the logo. BOOM.
The new primary logo – created by Brooklyn’s own JAY Z – retains the shield from its previous iteration, and adds that iconic Brooklyn ‘B’ to the basketball that has been part of every logo since the franchise’s 1967 inception as the Americans. The Dodgers had their lettermark, and the Nets have added another model for the borough to bear. “Brooklyn,” of course, is spelled out below. Nets CEO Brett Yormark called this “the new badge for Brooklyn,” and JAY Z believes the design’s boldness demonstrates confidence in the new direction.